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ABOUT THE BRAND
About
Dongfeng
We are proud to represent Dongfeng Motor Corporation in Egypt — one of China’s largest and most respected automotive manufacturers, and a Fortune Global 500 company.
Founded in 1969, Dongfeng has over 55 years of experience in automotive manufacturing and innovation. Today, it is recognized as one of China’s “Big Four” automakers, with a global track record that spans passenger cars, commercial vehicles, electric mobility, and advanced technologies.
Dongfeng has built its reputation on quality, reliability, and innovation. With more than 60 million vehicles produced worldwide, the brand continues to lead in areas such as new energy vehicles (NEVs), intelligent driving systems, and sustainable mobility solutions.
Dongfeng in Egypt
Through our partnership, SN Automotive is responsible for introducing Dongfeng to the Egyptian market, establishing the brand’s presence locally, and ensuring a customer experience that matches global standards. From distribution and marketing to after-sales service and spare parts availability, every element of Dongfeng’s journey in Egypt is managed and guaranteed by SN Automotive.
Our Vision
We believe Dongfeng will become a trusted name for Egyptian drivers by combining global expertise with local commitment. Our mission is to deliver vehicles that embody innovation, safety, and refined design, while providing ownership experiences that set a new benchmark in the market.
About SN Automotive
Founded in 2025 through a partnership between Al Safy Group and El Nasr Automotive Manufacturing Company, SN Automotive is dedicated to reimagining mobility and building a proudly Egyptian automotive industry.
SN Automotive entered the market with the biggest automotive launch in Egypt’s history, introducing 3 brands and 9 models to shape the future of driving in Egypt.
With a vision to assemble and distribute both Completely Built-Up (CBU) vehicles and locally manufactured Completely Knocked Down (CKD) models, the company is currently introducing CBU vehicles to the Egyptian market while preparing to launch local assembly. Guided by its mission, SN Automotive is committed to localizing production and bringing global technologies and smart mobility solutions tailored to Egyptian roads.
SN Automotive is the official and exclusive representative of Dongfeng in Egypt, bringing global CBU vehicles to the market and preparing to introduce the country’s first locally assembled electric vehicle (CKD).
Development history
Creation stage
1969.09.28
On September 28th, 1969, the large-scale construction of the Second Automobile Works Co., Ltd. (predecessor of DFM) was unveiled in Shiyan, Hubei Province.
1975.06
In June 1975, the Second Automobile Works Co., Ltd. (predecessor of DFM) independently developed and put into production its first basic model, the 2.5t Off-Road EQ240.
1975.11.18
On November 18th, 1975, with approval of the State Council, the Second Automobile Works Co., Ltd. (predecessor of DFM)’s product brand was officially named 'Dongfeng'.
1978.07.15
On July 15th, 1978, the production base for the second automotive model - EQ140 5t Heavy-Duty Truck was established and put into production, realizing the transformation from military use to civil use.
Rapid growth stage
1983.04.01
On April 1st, 1983, the Second Automobile Works Co., Ltd. (predecessor of DFM) established its R & D Center, built the product development pattern 'Centralization in Large Scale and Scattering in Small Scale', and made definite the product R & D philosophy 'Improve and develop this generation of products while researching the next' in order for the product development to enter a brand-new stage.
1984.10.05
On October 5th, 1984, the Second Automobile Works Co., Ltd. (predecessor of DFM) held its 'Xiangfan Base Foundation Stone Laying Ceremony' in Xiangfan.
1986.12.01
In December, 1986, the EQ153 design was finalized.
1987.11.27
On November 27th, 1987, the Second Automobile Works Co., Ltd. became China’s first automaker with an annual production capacity of more than 100,000 units, ranking among the World's Top 3 Truck Manufacturers.
1990.10.18
On October 18th, 1990, the EQ153 8t Flat-Head Diesel Vehicle was put into production.
1990.12.19
On December 19th, 1990, Factory Director of the Second Automobile Works Co., Ltd. (predecessor of DFM) Chen Qingtai and Chairman of the France-based Citroen Company Calvi signed the SAW-Citroen Sedan Project JV Contract in Paris, France.
1991.04.09
On April 9th, 1991, the 1,000,000th Dongfeng vehicle rolled off the production line.
1992.09.01
On September 1st, 1992, the Second Automobile Works Co., Ltd. made public that it was formally being renamed the Dongfeng Motor Corporation (DFM), and the Dongfeng Automobile Industry Joint Operation Company was renamed the Dongfeng Motor Group (DFG).
1992.09.04
On September 4th, 1992, DFM held the Fukang Sedan Launch Ceremony at the Installation and Commissioning Factory of the Xiangfan Base.
1993.02.26
On February 26th, 1993, the Construction Kickoff and Foundation Stone Laying Ceremony for Dongfeng Peugeot Citroen Automobile Company Co., Ltd. took place in the Wuhan Economic & Technological Development Zone.
Reform stage
1994.05.31
On May 31st, 1994, DFM grandly held its 'Celebration to launch DFM’s 1,500,000th vehicle & the all-round production of the new-generation 5t vehicle', marking its entry into a stage of maturity after 25 years of development
1995.08
In August 1995, DFM was named 'King of the China Automobile Industry'.
1999.07.15
On July 15th, 1999, the Inaugural Conference of Dongfeng Automobile Co., Ltd. and the First Shareholders Meeting were convened.
1999.07.27
On July 27th, 1999, DFM successfully went public in Shanghai.
2001.11
In November 2001, DFM planned to expand its cooperation with the France-based Citroen Company to include cooperation with the Peugeot Citroen Group (PSA).
2002.08
In August 2002, DFM joined hands with Jiangsu Yueda Investment Co., Ltd. and Hyundai KIA Automotive Group to found the Dongfeng Yueda KIA Automobile Company.
2002.09.19
On September 19th, 2002, DFM and the Nissan Motor Company signed a comprehensive cooperation agreement which gave rise to a JV project with the largest scale, the deepest cooperative level and the broadest cooperative fields in China's automobile industry.
Opening-up stage
2003.07.08
On July 8th, 2003, the Dongfeng Commercial Vehicle Company of Dongfeng Motor Company Ltd. was founded.
2006.05.18
On May 18th, 2006, Dongfeng KINLAND and T-LIFT were launched onto the market.
2007.02.12
On February 12th, 2007, 'Dongfeng' was honored as 'The Most Competitive Brand of 2006 in the Market' at the 'Way for Chinese Brands' event jointly sponsored by the Ministry of Commerce and CCTV.
2007.03.05
On March 5th, 2007, a Departure Ceremony for the export of 200 units of Dongfeng KINLAND Heavy-Duty Trucks to Iran took place in Shiyan.
2007.04.01
On April 1st, 2007, Dongfeng Electric Vehicle Co., Ltd.’s proprietary EQ6110HEV1 hybrid passenger vehicle took the lead in passing domestic rollover testing, completing the hybrid electric passenger vehicle industry’s “first rollover in China”.
2007.09.08
On September 8th, 2007, DFM delivered the first batch of hybrid electric buses (30 units in the first batch, 100 units in all) to the Wuhan City Bus Group. The Dongfeng Hybrid Bus became China’s first electric vehicle type that has been put into batch production and sales.
2007.09.11
On September 11th, 2007, the Dongfeng Heavy-Duty truck was named among 'China's Famous Brand Products' by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China (AQSIQ) at the '2007 China's Famous Brand Products & China's World-Famous Brand Products Awards Ceremony' that was convened at the Great Hall of the People in Beijing.
2007.09.19
On September 19th, 2007, the DFPV Wuhan Plant Foundation Stone Laying Ceremony was grandly held in the Wuhan Economic & Technological Development Zone.
2007.09.24
On September 24th, 2007, Dongfeng Xinjiang Automobile Co., Ltd. celebrated the export of over 1,000 heavy-duty vehicles in 2007 and the launch of the 1000th desert off-road vehicle.
2009.06.30
On June 30th, 2009, the DFM S30 officially rolled off the production line in batch
2011.12.10
On December 10th, 2011, the Press Conference for Launch of the 1,000,000th Vehicle of Dongfeng’s Independent Brands & Dongfeng Independent Brands Midterm Business Plan was lavishly held at the DFPV Wuhan Plant and the brand-new flagship vehicle the DFM A60 rolled off the production line as the Company's 1,000,000th vehicle.
2013.01.26
On January 26th, 2013, Dongfeng Motor Group Co., Ltd. and the Sweden-based AB VOLVO signed an agreement in Beijing stating that both sides will establish a strategic alliance linked by capital and join hands to develop the world-leading 'Dongfeng' commercial vehicle.
2014.01.16
On January 16th, 2014, the Third Plant of Dongfeng Yueda KIA Automobile Co., Ltd. was established and put into production.
2014.02.20
On February 20th, 2014, the DFM R & D Center held a Launch Ceremony for its Phase II Capacity Construction Project. In light of the planning, the project will have a total built-up area of 125,000m2 and a total investment of RMB 2 billion; it is estimated to be put into service in 2016.
2014.03.26
On March 26th, 2014 (local time in France), Dongfeng Motor Group Co., Ltd., the Government of France, the Peugeot Family Company and the Peugeot Citroen Group (PSA), signed a definitive agreement at the Élysée Palace in Paris. According to the agreement, DFG will invest EUR 800 million in purchasing shares issued by PSA through private placement. After that, DFG will have a 14% stake in PSA, making it PSA’s first majority shareholder keeping pace with the Government of France and the Peugeot Family. Chinese President Xi Jinping and his counterpart French President François Hollande both attended the signing ceremony.
2014.03.28
On March 28th, 2014, DFM and PSA entered a Global Strategic Partnership Agreement, officially establishing a global strategic alliance.
Collaborative stage
2014.04.19
On April 19th, 2014, the Annual Report of DFM Corporate Culture Development & DFM Business Ethics Convention was released
2014.06.22
On the morning of June 22nd, 2014, King of the Belgians Philippe led a delegation consisting of Belgian government officials, members of the Royal Family, enterprise representatives and media representatives to DFM to pay a visit and exchange views.
2014.09.22
On September 22nd, 2014, Dongfeng Infiniti Motor Co., Ltd. was officially founded. Dongfeng Infiniti is a wholly-funded subsidiary of Dongfeng Motor Co., Ltd., a JV business invested in by DFM and the Nissan Motor Company at a contribution proportion of 50:50.
2014.10.16
On October 16th, 2014, the foundation of the Dongfeng Peugeot Citroen Automobile Company Co., Ltd. (DPCA) Plant No. 4 was laid in Chengdu City. With a total investment of RMB 12.3 billion and a total designed production capacity of 360,000 units/year, the DPCA Plant No. 4 will be established and put into production at the end of 2016.
2014.10.17
On October 17th, 2014, DFM and Huawei Technologies Co., Ltd. signed a strategic cooperation agreement in Wuhan. Both sides will promote the intelligent development of Chinese automakers in an all-round manner.
2014.10.18
On October 18th, 2014, the Dongfeng Nissan Passenger Vehicle Company Dalian Plant was officially put into production. With a total investment of RMB 5 billion, the plant’s Phase I is in a position to produce 150,000 units of vehicles per year.
2014.10.23
On October 23rd, 2014, Dongfeng Special-purpose Commercial Vehicle Co., Ltd. was founded at the Shiyan Base.
2015.01.26
On January 26th, 2015, Dongfeng Commercial Vehicle Co., Ltd., a joint venture between DFG and Volvo Group, was officially founded and put into operation in Shiyan City.
2016.05.11
May 11, 2016, Dongfeng Motor Group, PSA Group and Dongfeng Peugeot-Citroën Automobile Co., Ltd. signed the Agreement on Joint Development of the Electrical Version of the Common Modular Platform (eCMP) Project. This project, jointly developed by DFG, PSA and Dongfeng Peugeot-Citroën who share the intellectual properties, is an extension of the achievements of the global common modular platform (CMP) project and symbolizes deeper cooperation among the parties.
2016.05.23
May 23, 2016, Prime Minister Li Keqiang was invited to refuel a new heavy truck during an inspection to Dongfeng Motor. He said: “Let’s refuel Dongfeng, cheer for made-in-China brands and cheer for you!”. The Prime Minister’s praise and cheer for our own brands is also an expectation for the Chinese automobile brands, including DFM, to carry forward the entrepreneurial spirit of struggling hard, realize the goals of the “13th Five-Year Plan” and make contribution to “Made in China 2025”.
2016.10.18
Oct 18, 2016, the release conference of the 'Harmony' culture action program of the company was held at the company's headquarters. the 'Harmony' culture action program of the company includes 9 values and behavioral guidelines, including sense of responsibility, sense of devotion, sense of teamwork, sense of market, sense of openness, sense of innovation, sense of people orientation and sense of sharing, gradually formed during the cultural practice of all people at DFM for joint abeyance by all related enterprise on the bases of DFM’s culture of “harmony for mutual support, pioneering and co-existence”. This action program, embodying the professional spirits, strategic thinking and value pursuit of DFM and all people of DFM, can serve as guidelines and norms for the practice and behaviors of the company and all the staff.
2016.10.20
Oct 20, 2016, the cooperation project for supporting the “Next Gen” truck project with the new generation of ISZ was launched. This project is a crucial cooperation project between DFM and Cummins targeting the future. Cummins will apply its experience in the field of heavy-duty engines to the support for the “Next Gen” truck project of Dongfeng Commercial Vehicle Company and the independent innovation of DFM.
2016.11.23
Nov 23, 2016, DFM released its CSR “Nurturing” program 2.0, which indicates the full opening of DFM’s social responsibility efforts for the “13th Five-Year Plan” and is as significant as a milestone for DFM’s business development. The “Nurturing” program 2.0, defining the CSR objectives, vision, concepts, practical system and supporting system, etc. of DFM during the “13th Five-Year Plan”, is an important part of DFM’s strategic planning for the “13th Five-Year Plan” and the action guide for CSR of DFM during the “13th Five-Year Plan”.
2016.12.31
In 2016, DFM continued to rank second in the industry in terms of operation scale with a total sales of 4.2767 million vehicles, a year-on-year increase of 10.44%, including 3.7849 million passenger vehicles, increased sharply by 10.62% over that of the previous year, and 491,800 commercial vehicle, increased by 9.06% over that of the previous year and outperforming the market average.
2017.02.07
Feb 7, 2017, Venucia officially announced that according to a resolution of the board of directors of Dongfeng Motor Corporation and as approved by the State Administration for Industry and Commerce, Dongfeng Venucia Automobile Co., Ltd. was officially founded. It is learned that after the independence from Dongfeng Nissan Passenger Vehicle Co., Ltd., the brand Venucia will belong to a subsidiary of DFM, which will be the 7th subsidiary under DFM, at the same level with Dongfeng Nissan.
2017.08.29
Aug 29, 2017, the Renault-Nissan Alliance issued an announcement that they had signed an agreement with Dongfeng Motor Corporation (DFM) to set up a new joint venture for joint R&D and production of electric vehicles in China. According to the announcement, the new joint venture, named eGT NEW ENERGY AUTOMOTIVE CO., LTD. (eGT), will be owned by Renault (25% of the equity), Nissan (25% of the equity) and DFM (50% of the equity) jointly. The electric vehicles designed by the new company will be based on the small SUV platform developed by the Renault-Nissan Alliance and be produced by DFM.
Pursuant to the Notice of the General Office of the State Council on Printing and Distributing the Implementing Plan for Corporate-style Restructuring of Central Enterprises (GBF [2017] No. 69), DFM completed the registration of industrial and commercial registration of changes on Nov 14, 2017 after restricting of the company. After the restructuring, the former “东风汽车公司” is renamed “东风汽车集团有限公司”, whose English name is “Dongfeng Motor Corporation”.
2017.12.01
Cooperation Agreement among FAW, DFM and Changan Signed
Dec 1, 2017, China FAW Group Co., Ltd. (FAW), Dongfeng Motor Corporation (DFM) and Chongqing Changan Automobile Co., Ltd. (Changan) signed a strategic cooperation framework agreement in Wuhan Hubei. According to the agreement, the three parties will have all-round cooperation in four areas including forward-looking technological innovation, full-value-chain operation of automobiles, “going global” jointly and new business models.
2017.12.19
Dec 19, 2017, Dongfeng Huashen Motor Co., Ltd., Dongfeng (Shiyan) Special Commercial Vehicle Co., Ltd. and Dongfeng (Shiyan) Special Body Co., Ltd. jointly issued an announcement that Dongfeng Huashen Motor Co., Ltd. merged the latter two companies, both of which were unregistered according to law. It is learned that Dongfeng Huashen, a new member of the Dongfeng family will be inaugurated in Shiyan on Dec 28.
2018.04.23
On the eve of the Auto Beijing 2018, Dongfeng Motor Corporation released its brand strategy in Beijing. The core values of Dongfeng’s brand are” Quality, Intelligence and Harmony”.
2018.06.27
On June 27, 2018, the Ninth Party Congress of Dongfeng Motor Corporation opened in Wuhan..
2019
2019 is the 50th anniversary of Dongfeng Motor Corporation.
2020
In 2020, Dongfeng Motor Corporation launched VOYAH brand, positioned as a premium NEV brand.
2021
In 2021, Dongfeng Motor Corporation released the “Dongfeng Advance” plan in its move towards an excellent technology enterprise.
2022
In 2022, Dongfeng Motor Corporation launched M HERO brand, positioned as the leader of luxury electric ORV culture.
CORPORATE CULTURE
As an excellent brand with more than 50 years of development history, Dongfeng is the China automobile industry's first well-known trademark and one of the World's Top 500 Famous Brands, winning such honorary titles as China Famous Brand Product and The Most Competitive Brand in the Market and enjoying high brand awareness and reputation both at home and abroad. Dongfeng Motor is one of the Chinese auto brands that entered the world's top 500.
The Dongfeng brand text logo is . Its graphic logo resembles a pair of revolving spring swallows in a circle, vividly representing the vision "Two Swallows Dancing with Dongfeng" and evoking the sense of the East Wind (Dongfeng) bringing warmth and enchanting sunny days; every living thing is full of vitality, intimating the company's prosperous future. The logo also resembles a double "人" (the Chinese character "ren," meaning "people"), implying that the company infuses its business with a people-oriented philosophy. The dancing, flying sparrows in the logo revolve like a wheel moving forward, representing Dongfeng Motor's products galloping throughout China and toward the global market.
DONGFENG Global Strategy:
BRAND PYRAMID
Global Comms: Brand Values
Quality is the root of the Dongfeng brand of the new era, uniting the company, its employees and its products.
Intelligence is the source of Dongfeng brand in the new era, and we are committed to constantly improving our ability of providing intelligent products and customers' experience of using them.
Harmony is the soul of the Dongfeng brand in the new era, and we foster and uphold a positive and pleasant ecology for our customers, our employees and our society.
Global Comms: BRAND Foundation
Intelligent Car Manufacture
World's Top Suppliers
Guaranteed Safety
The Choice for Global Customers
World-leading NEV Tech
Mach Power and Loong-Gine Power
Patented Technologies
Global R&D and Design Team
Fortune 500
World's Top Automakers as Partners
Global Intelligent KD Factories
Global Dealership + Service Network
TECHNOLOGY & INNOVATION
Dongfeng Motor is a "National Innovative Pilot Enterprises" in China. The Company boasts a leading car research and development system with over 7000 R&D staff (accounting for 5% of its total number of employees) and the most significant automobile test base and self-assembly capability in China.Moreover, the Company has ranked first in several awards for scientific and technological progress in China's automotive industry for six consecutive years and boasts one of the most significant number of patents in the industry. As a state-level "enterprise technology center" in China, the Dongfeng Motor Technology Center will enable Dongfeng Motor to lead development by technical innovation with the support of its global research and development centers.
Autonomous Driving System
Driverless Vehicle
Production of Vehicle Model
Modern Engine Research and Development
Global Expansion,
Constant Innovation
Dongfeng Motor has led a development path of continuous breakthroughs by adhering to independent R&D and innovation based on the formulation and implementation of its globalization strategy. Dongfeng Motor’s overseas business covers more than 30 countries and regions in Asia, Africa, South America, and Central and Eastern Europe. While expanding its overseas market, Dongfeng Motor has been shaping an internationally famous brand with its advanced management concepts, technology, and top design to support its brand globalization. Located in China, Sweden, and Germany, our domestic and overseas R&D bases are committed to technological innovation and application in the automotive industry through joint research and development.
ADVANCED
TECHNOLOGY
Thanks to its global strategy and pursuit of independent R&D and innovation, Dongfeng has embarked on a path of continuous breakthroughs. Dongfeng's R&D centers in China, Sweden, and Germany are working together in their commitment to technological innovation and application in the automotive industry.
Technology Leap
Action
The automotive industry is experiencing an unprecedented transformation, and Dongfeng's intelligent technology is becoming a key driving force for the industry to enter a new era.
The "Technological Leap" represents the flagship action in technological innovation, symbolizing the revolutionary development of clean energy and intelligent technology. It is the technical force that Dongfeng brings to the automotive industry.
"New Energy Leap" and "Intelligent Driving Leap" symbolize that two innovative technology fields will usher in leap-forward development. It also carried out technological upgrades in traditional power to help save energy and reduce emissions, and launched two major power brands, Mach power and Loong-Gine power.
HONOR & AWARDS
SOCIAL
RESPONSIBILITIES
Corporate Social Responsibility Plan
During the "14th Five-year Plan", to adapt to the national economic and social development requirement and corporate development strategy, Dongfeng Motor formulated a new round of social responsibility action plan-"Nurturing" Plan 3.0, clarifying the strategic vision, target path, and practice system of Dongfeng Motor's new game of social responsibility work, and guiding Dongfeng Motor's social responsibility work to a new journey.
Committed to becoming a sustainable development of excellent technology enterprise.
Integrity, innovation, empowerment, and goodness.
Strive to build a high-quality CSR working system under sustainable development, construct the social responsibility "3+1" supporting framework, create Dongfeng Motor responsibility soft power, and promote the company to achieve high-quality development.
Conduct social responsibility "Nurturing" practice system of social responsibility, focus on the three actions of "Runfeng Action", "Runxing Action" and "Runmei Action", and promote 12 social responsibility practice issues.
SUPPORT ARCHITECTURE
Dongfeng Motor conducts social responsibility "3+1" support architecture and strives to create and improve "three systems" and "one platform" and consolidates a work foundation for social responsibility.
CORPORATE
SOCIAL RESPONSIBILITY IDEA
Dongfeng Motor actively conducts the "Nurturing" practice system of social responsibility, focuses on the three actions of "Runfeng Action", "Runxing Action," and "Runmei Action," and promotes 12 social responsibility practice issues and facilitate the quality and efficiency of the responsibility performance.
IMPLEMENTATION PATH
The social responsibility work of Dongfeng Motor during the "14th Five-year Plan" will adopt the "three-step" path to improve the mechanism, optimize the layout, deepen the practice, polish the results, and help the high-quality development of social responsibility work.
Improve the mechanism and optimize the layout (2021-2022). We will deepen the configuration of the "3+1" support framework and improve the support capacity of social responsibility management. Secondary units shall promote the implementation of the "Nurturing" Plan 3.0 and consolidate the foundation of social responsibility management and practice.
We fully implement the practice system of "Nurturing" Plan 3.0, coordinate and promote social responsibility, realize resource integration and sharing through a win-win social responsibility platform, and promote the value creation of the company's social responsibility work.
We form a closed-loop management of social responsibility work and constantly promote the sustainable development of social responsibility work, set up a model of social responsibility practice, continuously promote the construction of the Dongfeng Motor responsibility community, and build a model of central enterprises.
RESPONSIBILITY SYSTEM
To guarantee the smooth performance of the social responsibility work, Dongfeng Motor establishes and constantly improves the social responsibility system, modifies Social Responsibility Management Measures, Fund Management Measures of Dongfeng Motor Public Welfare Foundation, formulates Guiding Opinions of Dongfeng Motor Social Responsibility System Construction and other rules and enhances Dongfeng Motor's social responsibility system construction and management. In 2022, Dongfeng Motor has optimized and improved four social responsibility work-related systems and processes and guaranteed project compliance.
